Concord, NH – NH Golf is proud to announce that its recent brand transformation has been recognized with a Gold Award in the Hermes Creative Awards, honoring the collaborative work and creative vision that reimagined the organization’s identity and positioned it for long-term success. The award-winning rebrand was made possible through a strategic partnership with wedü, the creative agency that led every aspect of NH Golf’s evolution, from brand strategy and messaging to visual identity, voice, and execution across all public-facing platforms.
The Hermes Creative Awards are among the world’s largest and longest-running international competitions, recognizing excellence in branding, marketing, and communications. This year’s winners include organizations ranging from independent creators to global brands such as Deloitte, Four Seasons, Cuisinart, Lifewater, and Asics.
For NH Golf, the recognition is as much a celebration of the organization’s future as it is a reflection of the exceptional work wedü delivered throughout the rebranding process.
“When we started this rebrand, we knew we wanted to create something that felt true to who we are today and where we want to go as an organization. wedü helped us do exactly that and so much more”, commented Kate Billings, NH Golf Director of Communications & Member Services. “They took the time to really understand NH Golf, our history, our goals, and the community we serve, then brought it all to life in a way that feels authentic and exciting. From our brand identity and messaging to the look and feel of everything we share, they built a foundation that has set us up for long-term success. We’re incredibly proud of what NH Golf has become and deeply grateful to the wedü team for their creativity, partnership, and belief in our vision.”
For more than a century, the New Hampshire Golf Association served as the governing body for amateur golf in the state. But as the game itself evolved, NH Golf recognized an opportunity to better connect with a broader and more diverse golf community, one that includes competitive players, recreational golfers, new participants, and those experiencing the game in different formats.
wedü approached the rebrand not simply as a design project, but as a full-scale transformation. Through in-depth stakeholder interviews and strategic discovery, the agency helped uncover how the organization was perceived and developed a roadmap to reposition it as a more inclusive, modern, and community-driven brand.
The result was NH Golf, a refreshed identity centered around the message “for every swing”. The new brand reflects a broader vision for the game in New Hampshire, one that feels welcoming, approachable, and relevant to every kind of golfer.
“The work we love most, and the work we’re choosy about putting on a pedestal, tends to share a pattern. The client has something real underneath. The energy on their side fuels the build. And the brand we shape together ends up speaking the same language as the community it’s actually for. When those three things line up, the work stops feeling like work. That’s what the NH Golf rebrand has been,” said Liam Roberge, VP of Agency Growth at wedü.
Since launching the NH Golf brand, the organization has strengthened its connection with golfers across the Granite State through a more engaging, accessible, and unified identity, one built to support the continued growth of the game for years to come.
As NH Golf celebrates this recognition, the organization extends its sincere appreciation to wedü for helping lay the creative and strategic foundation for this next chapter.
About NH Golf
NH Golf is the governing body for amateur golf in New Hampshire, dedicated to serving and supporting the game through championships, handicapping services, course rating, player development, and community engagement. Through its reimagined brand and expanded vision, NH Golf is committed to helping more people play more and belong more.
About wedü
wedü is an end-to-end creative agency built on the belief that brands grow strongest when strategy and execution live under the same roof. Since 1998, wedü has helped organizations define who they are, sharpen how they communicate, and bring their brands to life across the channels where customers experience them. wedü operates as part of a connected ecosystem that includes Granite River Studios, our video production company, and Talient Action Group, a commercial print and direct marketing team. Together, these capabilities allow wedü to move seamlessly from brand strategy and identity into the real-world environments where brands, and their customers, live.
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