Concord, NH – A fresh breeze is set to sweep across the fairways of New Hampshire as the New Hampshire Golf Association teed off a bright new chapter. With a modernized name, NH Golf, and a powerful new tagline, “For Every Swing,” the organization signaled more than just a cosmetic change. It marked a renewed commitment to inclusivity, growth, and celebrating the game’s broad impact across the Granite State.
Founded over a century ago, the New Hampshire Golf Association has long been a steward of the sport, supporting amateur competition, course development, and community engagement. But as golf evolves, so too must its leaders.
“‘For Every Swing’ is more than a slogan,” said NH Golf Executive Director Matt Schmidt. “It’s a promise. A promise that whether you’re a first-time player, a seasoned competitor, a junior just picking up a club, or someone who simply loves the game from the sidelines, there’s a place for you in New Hampshire Golf and that we’ll be with you every step of the way.”
The rebrand aims to reflect the diverse makeup of today’s golfing community while preserving the rich heritage of the sport in the state.
This new identity comes on the heels of an eye-opening 2022 Economic Impact Report that revealed just how vital golf is to New Hampshire’s economy and quality of life. According to the report, golf generated a direct economic impact of $398.1 million in 2022. Golf facilities alone brought in $198.2 million, with an additional $109.6 million attributed to golf tourism. Capital investments in courses and infrastructure reached $22.9 million, and charitable events raised $15.5 million, emphasizing the sport’s civic value.
Even less visible contributions, like $2.4 million from tournaments and $5.2 million in property tax revenue, highlight golf’s far-reaching influence in the state.
“The numbers tell a powerful story”, said Schmidt. “However, they are also just a piece of the larger puzzle. Golf isn’t just a game here. It’s an economic driver, a community connector, and a source of pride for New Hampshire residents.”
While the financial impact is impressive, NH Golf’s rebrand also seeks to spotlight the sport’s non-economic benefits. Golf promotes mental and physical wellness, fosters lifelong friendships, and provides multi-generational bonding experiences. From sunrises on the tee box to charity scrambles that give back to local causes, golf touches lives in countless meaningful ways.
With this rebrand, NH Golf plans to roll out new initiatives aimed at accessibility and growth. These include youth development programs, expanded tournament offerings, enhanced partnerships with allied groups, and a digital refresh to better engage with today’s tech-savvy golfers.
From the White Mountains to the Seacoast, NH Golf is poised to become a rallying point for every swing, whether it’s competitive, casual, or completely new.
